If you own an apartment in Dubai and are comparing holiday home operators, the headline percentage is only half the story. Here is how management fees actually work in this market, based on the public pricing of the main operators in July 2026.
The market ranges
| Operator / segment | Published fee |
|---|---|
| Frank Porter | 17%, described as all inclusive |
| GuestReady | From 15%, plus a one-time onboarding fee |
| Market ranges cited by aggregators | Roughly 10 to 17% (budget), 17 to 20% (mid-market), 20 to 25% (luxury), usually on gross revenue |
| Skyline Stays | 15% of net income, all inclusive, no minimum term, DEWA bill payment service included |
Gross or net: the question that changes everything
Two operators can both say "15%" and cost you very different amounts. A fee on gross revenue is charged before platform commissions and operating costs. A fee on net income is calculated after them. On a busy calendar the difference adds up quickly, so ask every operator one simple question: 15% of what, exactly?
The extras that inflate a "low" fee
- Onboarding or setup fees: reported in the market from roughly AED 1,000 to 5,000 depending on the operator and property size.
- Cleaning between stays: often rebilled per turnover.
- Linen, amenities, restocking: sometimes a separate monthly line.
- Maintenance handling: some operators add a margin on every intervention.
None of these lines is dishonest in itself. The point is to compare total cost of ownership, not the headline rate.
Five questions to ask before signing
- Is the percentage applied to gross or net revenue?
- What exactly is included: cleaning, linen, maintenance, utility bills, guest support?
- Is there a minimum contract term, and what does it cost to leave?
- Who holds the DET holiday home permit, and who pays for it?
- How and when do I see my figures: monthly report, or real-time access?
Related reading: the DET holiday home permit explained and what your property can realistically earn.
Wondering what your property could earn?
Skyline Stays manages a boutique portfolio of holiday homes in Dubai: 15% of net income, all inclusive, no minimum term, and your DEWA bills paid on your behalf at no extra fee. One message is all it takes for an honest assessment.
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